Senior Marketing Manager, Growth + Retention (Full-Time)
Written by Upsolve Team.
Updated July 22, 2024
About Upsolve:
Upsolve is a tech-driven nonprofit that helps low-income Americans overcome debt and rebuild credit at scale. Upsolve was founded in Harvard Law School’s Access to Justice Lab in 2016. Since then, Upsolve has become the nation’s most visited nonprofit financial education site. Upsolve.org educates approximately 2.9 million people a year with over 2,000 articles on an array of debt and credit topics. Upsolve’s free bankruptcy filing tool has been used by 14,000 families to relieve $600 million in debt. Upsolve users are disproportionately Black and Brown with an average household income of $25,000. Upsolve is expanding from bankruptcy to bankruptcy prevention with Upsolve Assist, an AI-powered Financial Assistant for low-income Americans. Upsolve Assist helps you understand your best path out of debt and poor credit and, wherever possible, takes action for you. Upsolve's funders include the Bill & Melinda Gates Foundation, the Robin Hood Foundation, and the Legal Services Corporation.
Position Overview:
Upsolve is seeking an innovative Senior Marketing Manager to spearhead our growth strategy and execution. This role is pivotal in accelerating our mission to help low-income Americans overcome debt and improve their financial health. You will be responsible for managing and scaling our marketing efforts, optimizing our content strategy, forging strategic partnerships, and driving overall organizational growth. You will work closely with our executive team to develop and implement innovative strategies that expand our reach and impact. You will report directly to the CEO. Working hours are flexible but should overlap significantly with East Coast hours.
The ideal candidate will have a robust background in growth marketing and leadership, with a proven track record of driving substantial user acquisition and engagement in a mission-driven organization. You will possess a deep understanding of SEO, digital marketing, and data analytics. Your passion for fintech and commitment to social impact will be essential in navigating the complexities of scaling a nonprofit organization. This is a unique opportunity to join a rapidly growing organization and make a tangible difference in the lives of millions of low-income Americans.
Location:
Remote, United States
Key Responsibilities:
Team Leadership & Development: Lead, mentor, and manage the Director of Content and marketing team. Foster a collaborative and high-performance culture within the team.
Strategic Growth Planning: Develop and execute comprehensive growth strategies that align with Upsolve’s mission and goals. Identify new growth opportunities and prioritize initiatives that drive user acquisition and engagement.
Data-Driven Insights: Track and analyze data on site traffic, tool conversion rates, and other key performance indicators. Use insights to optimize marketing campaigns and improve user experience.
Marketing Management: Oversee and coordinate all marketing activities, including SEO, Youtube, and Tiktok.
Cross-Functional Collaboration: Work closely with the executive team, product development, and other departments to ensure alignment and support for growth initiatives. Communicate progress and results effectively to stakeholders.
Qualifications:
Bachelor’s degree
5+ years of experience in tech growth marketing, preferably for a D2C company.
Proven track record of successfully leading marketing campaigns and partnerships.
Strong communication and interpersonal skills, with the ability to work effectively with diverse teams.
Experience with Youtube
Experience with SEO
Familiarity with data tracking tools and platforms.
Experience with analytics platforms such as Metabase, Amplitude, and Ahrefs.
Familiarity with and affinity toward generative AI is a plus.
Compensation:
$125,000-$170,000
Why Join Us:
Competitive salary and benefits package.
Opportunity to work in a fast-paced, innovative environment.
Chance to make a significant impact on the lives of low-income Americans
Collaborative and inclusive company culture.
How to Apply:
To express your interest in the position, please apply directly through our job application page linked here (https://jobs.gusto.com/postings/upsolve-inc-senior-marketing-manager-growth-retention-1174b441-81a1-4df0-ac06-a6dd86574cce), including your resume and a couple of paragraphs about why you think you would be a good fit for the role.
Upsolve is an equal-opportunity employer. We encourage candidates from diverse backgrounds to apply.
